By Nsiiro Jacob
Tidal, Jay Z’s music streaming service, recently announced that it had passed 3 million paying subscribers. That number was helped by high-profile exclusives from Kanye West and Rihanna, both of whose albums have since made their way to other streaming services like Spotify and Apple Music. But the exclusive windows did their job: getting people to download Tidal. Kanye’s release, in particular, rocketed Tidal to the top of the App Store download charts.
And there is one demographic where Tidal is doing exceptionally well, according to data provided to EnewsUG by SurveyMonkey Intelligence, SurveyMonkey’s new third-party app insights platform. In March, 2016, analysts found that 45% of US Tidal app users identified as black, compared to 16% on Spotify, and 20% on Pandora. White US users did not have as much of a presence on the service, comprising only 18% of users, compared to 40% on both Spotify and Pandora. Hispanic users remained fairly similar across platforms, representing 36% of Tidal, 34% of Spotify, and 33% of Pandora.
