Today, there are countless ways to get your music out there. Simply putting your music up on YouTube, Facebook, or an internet radio will help fuel organic discovery. However, as you probably already know, this process can be slow and tedious. You may only reach a few new people and these impressions are often one-off with no opportunity to reconnect. For the most part, these platforms excel at keeping your current fans informed and engaged, but when it comes to actually growing your fan base they tend to be more of a passive approach.

If you want to get more fans, you need to be taking a more active approach, but for now, let’s take a look at top ways to actively grow your fan base.

 Get your Music in Front of Relevant Influential people

Despite all the online tools for mass marketing, the music industry is not a mass-email business. Influential industry people and music curators like DJs and bloggers are constantly inundated with emails from artists pitching their music, so if you want to be successful your outreach needs to be personalized and authentic. This means doing your research, writing personal messages, and only sending your music to people who would actually be interested in hearing it.

Social media networks allows you to sort through all the people on the platforms to find people that are already predisposed to like your style of music. You can sort by their genre preference and then choose to send your music to only radio DJs or music supervisors. This more curated approach will increase your likelihood of success.

Get Feedback from Experienced Professionals

No matter how many of these strategies you use, if the quality isn’t there you’ll have a hard time getting more fans. Especially when you’re in the early stages of your career, getting the songwriting, recording, and mix perfect can be difficult, and it really takes years and years of experience to get right. Any successful artist in the industry will tell you that the fastest way to learn and improve is to get feedback from people with more experience.

With Online music platforms or sites, you can send your music to experienced music industry professionals for feedback. You only need to head over to those platform to see just how detailed this feedback can be. Producers and engineers can tell you about little tweaks that could make a world of a difference in your sound, and publishers can help you out on the songwriting, lyrics, and arrangement.

Get Your Music to a Relevant Audience

Sharing your music with anyone and everyone won’t get you very far. After all, people generally have pretty specific musical tastes. Instead, you want to get your music in front of an audience that is already inclined to like it.

Music industry curators tend to have a fairly niche audience. For example, a radio DJ at a certain radio like Capital fm will be followed by people who like Capital fm, and a music blogger focused on progressive rock will have a similarly niche following. With this in mind, if an influencer shares your music after getting it, you have a much better chance of resonating with their audience.

Harness the Power of a Trusted Recommendation

Every day we receive more product recommendations than we can process, and often our minds automatically block them out. To avoid being overwhelmed, we tend to put more weight on recommendations we get from trusted sources – be it friends, family, our favorite blogger, or an influential music industry professional.

Use Your Connections to Get Great Opportunities

As we saw above, the music business is a really personal industry, and often your opportunities will come from the connections you make. On top of that, opportunities like getting your music played on the radio or featured in a show or movie can put you in front of a new audience of potential fans.

Give out what is expected from you

This can be linked with the music style you do, be it hip hop, RnB, Afro beat, any style or genre, let it be you and let it represent you, people will love it and get used to you thus will influence others to love you.

Go for it now, increase your fan base