By Nsiiro Jacob
Forget about slipping out of your shoes because of loose laces or feeling pressure from too-tight tying when doing those sprints. Nike Inc. has unveiled its first power-lacing sneaker — it allows users to make the fit looser or snugger on the fly by pressing buttons on the side of the shoe. The world’s largest sportswear brand, based in Beaverton, Oregon, unveiled the sneaker along with a host of other innovations Wednesday at a media event in New York. The innovations come as Nike is digging deeper into personalized products and services while focusing on reaching a goal of posting $50 billion in annual revenue by the end of its fiscal 2020 year. It reported $30.6 billion in revenue for its latest fiscal year, which ended in May.
